Data-driven sales and marketing organizations are more efficient and effective at growing their business. Access to accurate, trusted, and timely information on your customers and prospects allows you to make more confident decisions about potential opportunities.
Moody's can support your firm in its validation, enrichment, and maintenance of its customer relationship management (CRM) data by providing company firmographics and analytics to provide your sales and marketing teams with the actionable insights needed to drive growth.
At Moody’s, we can help you achieve a current and comprehensive view of your clients and prospects by offering streamlined company data and analytics that your sales and marketing teams can use to uncover actionable insights to grow your business.
Harness CRM-connected enrichment, ideal customer profiling, and wallet-aware scoring to unlock high-propensity targets. Deploy total addressable market (TAM) segmentation and look-alike ABM modeling to architect a go-to-market strategy that’s both expansive and surgical.
In today’s fast-paced, risk-intensive environment, business leaders need tools that simplify complexity and accelerate growth. Moody’s for Salesforce delivers just that — an integrated suite of connectors including Moody’s Orbis, NewsEdge™, and Maxsight™ bringing our high-quality data, analytics, and intelligence directly into your Salesforce workflow.
Whether you're identifying new opportunities, assessing risk, or streamlining onboarding, Moody’s for Salesforce helps you make confident decisions with speed and precision.
Moody’s can help support the cleansing, validation, enrichment, and maintenance of your first-party data by providing robust, globally standardized firmographics for your CRM accounts and leads, to help drive your go-to-market planning, sales intelligence, and growth. For banks specifically, incorporating WalletSizing® data from Vallstein, adds a crucial layer of strategic insight by providing estimated annual spend on specific goods and services for over 90 million companies worldwide, enabling targeted engagement with high-value prospects and optimizing sales strategies based on detailed financial behaviors and capacities.
Link your accounts and leads through comprehensive corporate ownership structures and branch locations for a full understanding of your customer spend and cross-sell opportunities.
Understand the digital profiles and domain linkage for your accounts and leads through their website, email, and IP addresses, enabling web visitor intelligence, enhancing form fill experience, lead routing, scoring, and targeting. We treat the data to make it more useful and interoperable and are channel agnostic when it comes to delivery options.
Notify your sales personnel of relevant news and information from reliable sources related to their accounts and leads that can be easily analyzed, and trigger sales client engagement to accelerate deals.
Get a deeper understanding of credit quality with access to quantitative ratings from Moody’s Ratings and other ratings and scores from Moody’s Analytics, including default and sentiment.
A powerful comparable data resource on private and listed companies.
To optimize sales and marketing return on investment (ROI) in 2026, businesses must prioritize building robust, scalable infrastructure that integrates third-party data providers with internal resources to drive useful insights.
Discover how Moody's apps in Salesforce transform CRM with automated data enrichment, risk assessment, and market intelligence to accelerate sales cycles.
Learn how optimizing sales and marketing with ROI analysis and master data drives sustainable growth and better lead quality.
Learn why integrating artificial intelligence into customer service is key to building agile, data-driven enterprises that are ready for the future.
Discover how AI-enhanced customer intelligence transforms business strategies with deeper insights for sales, service, product and marketing teams.
Discover how a global bank expanded its lead generation with innovative AI and data integration, enhancing ROI and client satisfaction.
Robust information on M&A deals, including deal value, transaction details, parties involved, and the rationale behind the transactions, can enrich your master data beyond that typical starting point, and help you to maintain a more complete, trusted ‘golden record’.
Data decay is the gradual deterioration of data quality over time. Failing to update data regularly can have significant consequences for businesses, including targeting the wrong contacts, making decisions based on outdated information, and exposing the organization to unnecessary risks.
Chief Revenue Officers, Regional Sales Heads, and Chief Marketing Officers are just a few of the sales and marketing professionals who need to understand market potential across different territories and see how it informs resource allocation throughout the business.
Interested in learning more about our offerings? Our solutions specialists are ready to help.
